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China Securities News (Reporter Wu Ke Ren) China Securities News reporter recently found that Tencent's communications tool QQ built-in a function - QQ point, full of some vulgar, curious self-media content. Analysts have expressed concern that this will undoubtedly have more or less negative effects on the development of adolescent values.
It is worth mentioning that in 2019, at the national \"two sessions \", the national people's congress deputy, tencent board chairman and ceo ma huateng on the issue of youth growth for the third consecutive year, resulting in seven written recommendations including the\" multi-measures to strengthen the network protection of minors \". Ma Huateng said: it is suggested that the department in charge of content should take the lead and combine the characteristics of minors of different ages to speed up the formulation of relevant judgment standards and establish a system of \"appropriate-age prompts\" for identifying risks in order to avoid illegal information and bad information continuing to endanger minors on the basis of the types and scope of information that may affect the physical and mental health of minors and information that is of positive value that is suitable for contact with minors.
It is understood that in addition to the regular information flow recommendation service, QQ also fully open the topic function, the user's UGC content (user original content) can get a wider spread through the topic along with different social relationships. This makes QQ a social media platform, such as WeChat, Weibo, and today's headlines, Sina news such as the information flow content distribution platform between the intermediate form. Different from the general information flow products, QQ looks at the information flow products on the one hand, to recommend information to many users; on the other hand, relying on the social function of QQ, let some inferior content through the social relationship chain to achieve a more hidden \"black box\" dissemination.
QQ is seen by Tencent as an important boost to the growth of advertising revenue, repeatedly mentioned in the earnings report. Taking the mid-2019 report as an example,\" the group's online advertising business's revenue rose 16% to rmb 100 million in the second quarter of 2019 year-on-year; social and other advertising revenue rose 28% to rmb 100 million, mainly benefiting from the increase in the advertising revenue contribution of wechat's circle of friends and qq spots.\"
In fact, QQ point of view is only a function of QQ, has not been done independent application, there is no web end of the website, nor in the PC version of QQ set the entry, only in the mobile version of QQ focus on promotion. After the user downloads the mobile version QQ, the default entry of the QQ view point is located in the middle of the bottom navigation bar of the mobile version QQ, and needs to click on the head image to enter the \"auxiliary function\" in \"Settings\" to make it not appear in the navigation bar.
Analysts believe that on the one hand,90% of young users first access to the network channel is mobile phone, in the phone QQ set up this function to help get young users; on the other hand, if there is no independent application and website, you can do not have to stand alone for QQ watch record, accept supervision.